Role
2024 Role: Graphic Design Lead focusing on brand refresh and all rebranded assets.
Brief
In 2024 Beautiful Destinations was ready for an evolution. Their existing brand, limited to a black-and-white palette and a logo that had run its course, needed a modern refresh without losing the recognition they'd built. The challenge was balance: update the identity enough to feel current, but keep it familiar.
Outcome
The solution was a clean, playful system built around simplicity. Since Beautiful Destinations lives and breathes stunning video and imagery, the new brand needed to support that content, not compete with it. The result was a versatile identity with a refined logo, a fresh color palette, and a typography system designed to flex seamlessly across pitch decks, social assets, and their website.
Role
2021–2023 Role: Graphic Designer focusing on brand identity and all collateral.
Brief
Panama Tourism Board sought to reposition the country as a must-visit destination for millennial and Gen Z travelers, audiences who prioritize authenticity, sustainability, and meaningful experiences over polished, mass-market tourism. The challenge was crafting a brand identity that felt genuinely rooted in Panama's culture, not manufactured for outside appeal.
Outcome
The creative platform "Perfectly Imperfect" became the foundation. A line that captured Panama's raw, unfiltered character: its untamed rainforests, layered Indigenous heritage, and vibrant contradictions between old and new. Rather than hiding Panama's rough edges, the rebrand leaned into them, positioning what was once overlooked as exactly what today's traveler is looking for.
Role
2019–2024 Role: Graphic Designer following brand guidelines to create multi-medium assets over the course of 5 years.
Brief
Brand USA needed a campaign that could authentically showcase the full breadth of American diversity across culture, landscape, and community. It needed to feel fresh and engaging rather than formulaic. The challenge wasn't just creative; it was structural. The campaign had to work across multiple touchpoints and evolving executions, staying relevant over time without losing its core identity.
Outcome
The solution was a modular, evergreen creative platform built to grow with the country it represented. By designing a flexible campaign architecture. With interchangeable stories, voices, and visuals drawn from real communities across America, the work could continuously refresh while remaining cohesive. Multiple moving parts became a feature, not a complication, allowing the campaign to expand into new regions, formats, and moments without ever starting from scratch.
Role
2019–2022 Role: Graphic Designer creating collateral for recovery campaigns
Brief
In 2019, the Jamaica Tourism Board engaged our studio to support their growing demand for cross-channel design — spanning out-of-home advertising, digital media, and brand communications. When COVID-19 brought global travel to a standstill in 2020, the role quickly became something far more critical. With Jamaica's tourism industry facing an existential threat, the board needed a creative partner who could help rebuild confidence, sustain brand presence, and lay the visual groundwork for recovery during one of the most uncertain periods in modern travel history.
Outcome
The work helped the Jamaica Tourism Board maintain a coherent, aspirational brand identity during a period when many destinations went dark entirely. Recovery campaign assets were deployed across paid social, OOH placements, and press initiatives, keeping Jamaica top-of-mind for travelers throughout 2020 and 2021. The brand guidelines developed during this period gave internal teams and external partners a unified visual language, reducing production friction and ensuring consistency across markets.
Role
2022 Role: Freelance Pitch Deck Designer
Brief
Karavan is a boutique luxury hospitality brand with a distinctly youthful, forward-looking identity. The goal of this pitch deck was to speak directly to developers, positioning Karavan as a futuristic, modern brand worth investing in.
Outcome
Working from their brand guidelines, I designed a clean, contemporary deck led by strong imagery and modern typography that communicated the brand's vision with clarity and confidence.
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